The BMW 7 Series E23 725 was a luxury sedan produced from 1977 to 1979. It featured a rear-wheel drive layout and a 3.0-liter inline-six engine that produced 188 horsepower. The engine was paired with a four-speed manual transmission, although an optional three-speed automatic was available.
The E23 725 had a distinctive design, characterized by its long hood, short rear deck, and prominent front grille. Its interior featured premium materials, including leather upholstery and wood trim.
In terms of performance, the 725 accelerated from 0-60 mph in approximately 9 seconds and reached a top speed of around 125 mph. The car's handling was praised for its stability and precision, making it suitable for both daily driving and spirited motoring.
Safety features included dual airbags (a first for BMW), anti-lock brakes were not standard but available as an option. The E23 also featured advanced technology at the time, such as a trip computer and adjustable steering.
The 7 Series was positioned above the 5 Series in BMW's lineup, targeting high-end buyers seeking a luxurious driving experience. Prices ranged from around $10,000 to $15,000, depending on trim level and features.
Throughout its production run, the E23 received updates, including new engine options and design tweaks. The 725 model was phased out in favor of more fuel-efficient and powerful variants within the E23 series.