What's your favorite aspect of Nokian tires?

Hi all, I wanted to start a discussion about what makes Nokian tires stand out as a favorite among enthusiasts like ourselves. Is it their exceptional grip in winter conditions? Their durability and long tread life? Perhaps it's their unique designs such as the Hakkapeliitta or the Rotiiva? Or maybe you're drawn to something else entirely, like the eco-friendliness of some of our tires? Whatever your reason, I'd love to hear about what makes Nokian tires a top choice for you.