Should I go for Nokian or another brand for my next tire purchase?

I'm looking to replace my tires soon and I'm torn between sticking with Nokian or trying out another brand. I've been a loyal customer for years and have always been satisfied with their performance on both dry and wet roads. However, I've heard great things about some other brands like Michelin and Continental that may offer better fuel efficiency or handling. Has anyone else had similar experiences? Should I stick with what I know or take a chance on something new? Any advice would be greatly appreciated!