How does Michelin's tire testing process work?

I've always been fascinated by the rigorous standards that Michelin sets for its tires, and I'm curious to know more about how they're tested. From the initial prototype development to the final product certification, what are the key steps involved in Michelin's tire testing process? Do they have dedicated test facilities or work with third-party labs? Are there any specific challenges or conditions that their tires are put through during testing? I'd love to hear from industry experts and enthusiasts alike about how Michelin pushes its tires to the limit!