How do Michelin's eco-friendly tire options work?

I'm curious to learn more about Michelin's eco-friendly tire options and how they differ from traditional tires. With growing concerns about climate change and sustainability, I'd like to understand what makes these tires special and whether they're a viable option for environmentally-conscious drivers. Do the eco-friendly tires use unique materials or designs that reduce carbon emissions? Are there any specific models or series of Michelin tires that are geared towards eco-friendliness? I'm hoping to get some insights from fellow forum members who may have experience with these tires.