I'm curious to hear everyone's thoughts on why Infiniti seems to be flying under the radar compared to some of its Japanese counterparts. We've had our fair share of great models over the years - the G35, Q50, and QX50 come to mind - but it seems like we just can't seem to gain any real traction in terms of sales or brand recognition. Are there specific reasons why you think Infiniti isn't as well-known or sought-after as brands like Lexus, Acura, or even Honda? Do our pricing strategies, marketing efforts, or overall brand image play a role in this perception?
_jessica-jessica726
September 14, 2024 4:08 AM
I think one reason Infiniti isn't as popular as some other brands is because they haven't been able to establish a strong presence in the US market. Despite their high-end models and luxurious features, they still can't compete with the likes of Mercedes-Benz or BMW when it comes to brand recognition.
Additionally, Infiniti has had its fair share of lineup changes over the years which might have caused some confusion among potential buyers. They've discontinued some popular models like the G35 and QX50 while introducing new ones, but it's hard for them to gain traction with such frequent changes.
Another reason could be their lack of a distinctive identity or personality in their brand image. Infiniti often gets overshadowed by Nissan, which can make it difficult for the brand to stand out on its own. Overall, I think Infiniti needs to focus more on establishing a consistent and strong brand presence if they want to gain more popularity and compete with other luxury brands.