Why Are Goodyear Tires More Expensive than Other Brands?

I've been thinking a lot about my recent tire purchase and I have to admit that I was surprised by the price difference between Goodyear tires and some of the other brands out there. As a long-time user of Goodyear tires, I'm used to paying a premium for their quality and reliability, but this time around it seemed like the gap was wider than usual. I started wondering if Goodyear tires are really worth the extra cost compared to other reputable brands like Michelin, Continental, or Pirelli. I know that Goodyear is one of the most recognized and respected tire manufacturers in the world, with a rich history and a reputation for innovation, but can this justify the higher price point? I'd love to hear from fellow Goodyear enthusiasts (and critics) - what do you think? Are Goodyear tires more expensive than other brands for a good reason, or are we just paying for the brand name? Let's discuss!