How Do I Clean My Cooper Tires to Keep Them in Good Condition?

I'm a bit concerned about the condition of my Cooper tires and I've started to notice some dirt buildup on their surface. I've done some research but couldn't find clear guidance on how to properly clean them without damaging the rubber or compromising their traction. Has anyone out there had experience with cleaning their Cooper tires? What methods have you used to keep them in good condition, and are there any specific products or techniques that I should avoid? I'd love to hear your tips and advice!