How does Continental's product development process involve customer feedback?

I'm really curious to learn more about how Continental involves customer feedback in its product development process. As a long-time user of Continental's tires and brake systems, I've always been impressed by their high-quality products, but I'd love to know what role our collective feedback plays in shaping these innovations. From my experience, it seems like Continental values the input of customers and partners alike, often incorporating suggestions and insights into product design, testing, and refinement. But I'm not sure if this is a formalized process or an ad-hoc one – are there specific channels for providing feedback, or is it more organic? I'd love to hear from Continental representatives, engineers, or anyone else with insight into how customer input influences the development of their products. Do they have a dedicated team or program for gathering and integrating user feedback? How do they ensure that this feedback translates into tangible improvements in their offerings?