Competition from Other Luxury Brands

I think Cadillac is doing a great job in recent years with models like the CT6 and XT5. However, I still feel like they're playing catch-up to European luxury brands like Mercedes-Benz and BMW when it comes to features and overall driving experience.

The growing popularity of European luxury brands such as Mercedes-Benz and BMW poses a significant threat to Cadillac's market share in the US. These competitors offer high-quality vehicles with advanced technology and sleek designs that are appealing to American consumers.