Why are Bridgestone Tires So Expensive?

I've been looking into purchasing a new set of tires and Bridgestones keep popping up as top recommendations. As much as I love the brand, I'm struggling to justify the hefty price tag. Anyone else out there experiencing sticker shock when it comes to these premium tires? What are some key features that make them so expensive? Is it the advanced technology, exceptional durability, or something else entirely? Let's discuss!